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	<title>Trust and Security Online</title>
	<link>http://www.trustandsecurityonline.com</link>
	<description>Maximize your Conversion Rate</description>
	<lastBuildDate>Fri, 29 Aug 2008 14:02:09 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Increasing Your Conversion Rate</title>
		<description>If you haven't already you surely need to maximize your conversion rate as this is critical to your online sales.
Conversion Rate is the number of visitors on your site who actually do what you want them to. For instance if you get 1000 visitors on your site a day and ...</description>
		<link>http://www.trustandsecurityonline.com/increase-conversion-rate/increasing-your-conversion-rate</link>
			</item>
	<item>
		<title>Split Testing Your Site</title>
		<description>Did you know that changing the color of a link or putting it on the other side of the page could do as much as double the number of people that click on that link?

By placing things exactly in the right spot, your customers will be more likely to see ...</description>
		<link>http://www.trustandsecurityonline.com/split-testing/split-testing-your-site</link>
			</item>
	<item>
		<title>SSL Digital Certificates</title>
		<description>

SSL(Secure Sockets Layer) Digital Certificates (also known as SSL certificates) provide encryption for transferring information over the Internet as well as identify you as an established business.

Having an SSL certificate prevents hackers from stealing sensitive information when customers make a transaction. You should always have SSL encryption on pages that ...</description>
		<link>http://www.trustandsecurityonline.com/security-and-confidence/trust-seals-and-website-verification/ssl-digital-certificates</link>
			</item>
	<item>
		<title>PCI Scanning - Need it or Not?</title>
		<description>PCI Scanning stands for Payment Card Industry Scanning and my be required if you have a significant number of transactions per year (over 20,000).

PCI scanning is done to check vulnerabilities on your server, primarily to steal sensitive information.
Most third party companies that take credit card information already offer PCI scanning. ...</description>
		<link>http://www.trustandsecurityonline.com/security-and-confidence/pci-scanning-need-it-or-not</link>
			</item>
	<item>
		<title>Does it really matter Which Trust Seal I use?</title>
		<description>
Increase your conversion rate with
Trust Guard Multi-Seals
$397.00 Yearly or $37.00 Monthly

Simply Answered YES and YES!

Yes it does matter who's Trust Seal you use since you will be the one paying for it.

Trust Seals can range anywhere from $300 a year to more then $300 a month, yet produce the same
results.

Each ...</description>
		<link>http://www.trustandsecurityonline.com/security-and-confidence/trust-seals-and-website-verification/does-it-really-matter-which-trust-seal-i-use</link>
			</item>
	<item>
		<title>Privacy Policy - You Better Have One</title>
		<description>A privacy policy is a document that states how your business will use a customers information. Privacy policies also act as legal documents.

Here are some a few key features of why a privacy policy is so crucial:

Privacy Policies let the customer know how, and for what purposes, you are going ...</description>
		<link>http://www.trustandsecurityonline.com/security-and-confidence/privacy-policy-you-better-have-one</link>
			</item>
	<item>
		<title>Trust Seals - Is this little image really gonna help me?</title>
		<description>
Increase your conversion rate with Trust Guard Multi-Seals
$397.00 Yearly or $37.00 Monthly

Its no Joke! Adding a Trust Seal to your website can increase your conversion rate by up to 15% or more.

Trust Seals verify your website, make sure that you are a valid trustworthy company, and then allow you to ...</description>
		<link>http://www.trustandsecurityonline.com/security-and-confidence/trust-seals-and-website-verification/trust-seals-is-this-little-image-really-gonna-help-me</link>
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