If you haven’t already you surely need to maximize your conversion rate as this is critical to your online sales.
Conversion Rate is the number of visitors on your site who actually do what you want them to. For instance if you get 1000 visitors on your site a day and 20 of them buy your product, your conversion rate is 2%.
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Conversion Rate with a Trust Guard Business Seal
Knowing your conversion rate will help you determine the level of trust your visitors have in you.
Conversion rates generally range from about 1-3% with anything over that usually being a good conversion rate.
Most people overlook their conversion rate in an attempt to get new visitors to their site instead of converting the ones they already have. BIG MISTAKE. It’s great to get new visitors! But don’t neglect the visitors you are already getting or you may lose a lot of sales.
You may be able to increase your conversion rate by anywhere from 2 to 5 percent by following some of the tactics listed below.
Thats right, it could mean double or even triple the sales in some situations!
Now here are some key things to look and some resources we have created to help to improve Conversion Rate:
- Is there contact information somewhere on your site?
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What is Split Testing
Did you know that changing the color of a link or putting it on the other side of the page could do as much as double the number of people that click on that link?
By placing things exactly in the right spot, your customers will be more likely to see them. So whats the benefit of this?
People have short attention spans, if they can’t find what they’re looking for when they want it, they’ll simply leave. But what if you have what they’re looking for? I guess they’ll never know. If you had put what they wanted right in front of them the outcome may have been different.
Split Testing Pro
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So how do you this?
Split testing helps you determine the best area on your site to put things.. A good split testing program will actually change the content that your visitors see and then report the results back to you.
Split testing, when done right, may increase your conversion rate by helping you do just this thing.
Split testing works by showing you just how effective things placed on your website are. For instance, did you know that changing the color of a link may affect the amount of people clicking on that link by 30% or more.
The most common form of split testing, known as A/B split testing, lets you take two versions of your website and compare their effectiveness against each other.
A good split testing program will help you perfect your site and get the highest possible conversion rate.
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SSL(Secure Sockets Layer) Digital Certificates (also known as SSL certificates) provide encryption for transferring information over the Internet as well as identify you as an established business.
Having an SSL certificate prevents hackers from stealing sensitive information when customers make a transaction. You should always have SSL encryption on pages that ask for sensitive information such as credit cards or social security numbers.
Most people have become accustomed to making sure their information is secure when making a transaction. Usually the visitor does this by checking for a lock at the end of the address bar in their browser. If this does not appear then you can kiss many transactions goodbye because they won’t happen.
If you do not have an SSL certificate on your site already, you may want to check with your host or try Thawte or Verisign. I would recommend checking with your host first though as they should already have everything set up for you.
It is critical that you have an SSL certificate on your site. Even some
website verification services check for this.
NEVER try to get sensitive information from people without having SSL on your website. This is a major security risk, both to you and your customer.
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Increase your conversion rate with
Trust Guard Multi-Seals
$397.00 Yearly or $37.00 Monthly
Simply Answered YES and YES!
Yes it does matter who’s Trust Seal you use since you will be the one paying for it.
Trust Seals can range anywhere from $300 a year to more then $300 a month, yet produce the same
results.
Each Trust Seal provider verifies different aspects of your website. Companies like Hackersafe and Control Scan do PCI scanning while companies like BBB focus on your business.
It is important to choose the company that is best for your website.
In nearly all cases I recommend the
Trust Guard Multiseal Package. At $37.00 a month for security, business, and privacy seals, it just can’t be beat.
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