Trust and Security Online

If you haven’t already you surely need to maximize your conversion rate as this is critical to your online sales.
Conversion Rate is the number of visitors on your site who actually do what you want them to. For instance if you get 1000 visitors on your site a day and 20 of them buy your product, your conversion rate is 2%.

Click Here to increase your
Conversion Rate with a Trust Guard Business Seal

Knowing your conversion rate will help you determine the level of trust your visitors have in you.

Conversion rates generally range from about 1-3% with anything over that usually being a good conversion rate.

Most people overlook their conversion rate in an attempt to get new visitors to their site instead of converting the ones they already have. BIG MISTAKE. It’s great to get new visitors! But don’t neglect the visitors you are already getting or you may lose a lot of sales.

You may be able to increase your conversion rate by anywhere from 2 to 5 percent by following some of the tactics listed below.

Thats right, it could mean double or even triple the sales in some situations!

Now here are some key things to look and some resources we have created to help to improve Conversion Rate:

• Does your site have SSL
  SSL Digital Certificates

• Does your site have Trust Seals?
  Trust Seals - Is this little image really gonna help me?

• Are you or have you used Split Testing?
  Split Testing Your Site

• Does your site display a privacy policy?
  Privacy Policy - You Better Have One

• Is there contact information somewhere on your site?

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PCI Scanning stands for Payment Card Industry Scanning and my be required if you have a significant number of transactions per year (over 20,000).

PCI scanning is done to check vulnerabilities on your server, primarily to steal sensitive information.
Most third party companies that take credit card information already offer PCI scanning. Some popular companies that offer PCI Scanning are Google Checkout, Yahoo Stores, or Authorize Net.

PCI scanning is not recommended unless you are required to have it.

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Increase your conversion rate with
Trust Guard Multi-Seals
$397.00 Yearly or $37.00 Monthly

Simply Answered YES and YES!

Yes it does matter who’s Trust Seal you use since you will be the one paying for it.

Trust Seals can range anywhere from $300 a year to more then $300 a month, yet produce the same
results.

Each Trust Seal provider verifies different aspects of your website. Companies like Hackersafe and Control Scan do PCI scanning while companies like BBB focus on your business.

It is important to choose the company that is best for your website.

In nearly all cases I recommend the Trust Guard Multiseal Package. At $37.00 a month for security, business, and privacy seals, it just can’t be beat.

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A privacy policy is a document that states how your business will use a customers information. Privacy policies also act as legal documents.

Here are some a few key features of why a privacy policy is so crucial:

Privacy Policies let the customer know how, and for what purposes, you are going to use their information.

Privacy Policies protect you as a seller.

Your competitor already has a privacy policy.

Being a customer, you wouldn’t want your information to fall into the wrong hands would you?

People will do anything just to get a name, address, phone number, email, or anything else they can sell for a few bucks.

Having a privacy policy builds a large amount of trust in this area because:

1.The customer will know what is going to happen to their information once they provide it to a company.

2.The customer will learn what they need to do to keep themselves from getting any unnecessary newsletters, emails, or other unwanted material.

3.The customer also knows where their information will be stored once they provide it to you.

This is where the privacy policy comes in handy. Once people see how you’re going to use their information, and that you’re not going to distribute it across the Internet, they will have a sense of peace in providing you with that sensitive information.

Privacy polices will instantly build trust as creating a privacy policy is easy and can be done in just a few minutes with the help of a privacy policy generator.

Bottom Line – If you don’t have a privacy policy go make one right now. Doing so will increase trust in your business in just a short amount of time.

If you thought this article was helpful, read our post on Trust Seals and how they can increase your conversion rate.

Tags: Conversion Rate, Increase Conversion Rate, Increase Sales, Increase Website Security, Privacy Policy, Website Security