Trust and Security Online

If you haven’t already you surely need to maximize your conversion rate as this is critical to your online sales.
Conversion Rate is the number of visitors on your site who actually do what you want them to. For instance if you get 1000 visitors on your site a day and 20 of them buy your product, your conversion rate is 2%.

Click Here to increase your
Conversion Rate with a Trust Guard Business Seal

Knowing your conversion rate will help you determine the level of trust your visitors have in you.

Conversion rates generally range from about 1-3% with anything over that usually being a good conversion rate.

Most people overlook their conversion rate in an attempt to get new visitors to their site instead of converting the ones they already have. BIG MISTAKE. It’s great to get new visitors! But don’t neglect the visitors you are already getting or you may lose a lot of sales.

You may be able to increase your conversion rate by anywhere from 2 to 5 percent by following some of the tactics listed below.

Thats right, it could mean double or even triple the sales in some situations!

Now here are some key things to look and some resources we have created to help to improve Conversion Rate:

• Does your site have SSL
  SSL Digital Certificates

• Does your site have Trust Seals?
  Trust Seals - Is this little image really gonna help me?

• Are you or have you used Split Testing?
  Split Testing Your Site

• Does your site display a privacy policy?
  Privacy Policy - You Better Have One

• Is there contact information somewhere on your site?

Tags: Business Verification, Control Scan, Conversion Rate, Hackersafe, Increase Conversion Rate, Increase Credibility, Increase Sales, Increase Website Security, PCI Scanning, Privacy Policy, Security Verification, Split Test, Split Testing, Trust Certificates, Trust Guard, Trust Seal, Trust Seals, Trustguard, Website Verification, What is Split Testing

Did you know that changing the color of a link or putting it on the other side of the page could do as much as double the number of people that click on that link?

By placing things exactly in the right spot, your customers will be more likely to see them. So whats the benefit of this?

People have short attention spans, if they can’t find what they’re looking for when they want it, they’ll simply leave. But what if you have what they’re looking for? I guess they’ll never know. If you had put what they wanted right in front of them the outcome may have been different.

Split Testing Pro
$99.00

So how do you this?

Split testing helps you determine the best area on your site to put things.. A good split testing program will actually change the content that your visitors see and then report the results back to you.

Split testing, when done right, may increase your conversion rate by helping you do just this thing.

Split testing works by showing you just how effective things placed on your website are. For instance, did you know that changing the color of a link may affect the amount of people clicking on that link by 30% or more.

The most common form of split testing, known as A/B split testing, lets you take two versions of your website and compare their effectiveness against each other.

A good split testing program will help you perfect your site and get the highest possible conversion rate.

Tags: Increase Conversion Rate, Increase Credibility, Increase Sales, Split Test, Split Testing, Split Testing Pro, Split Testing Professional, What is Split Testing